Last update: 18 July 2022

Privacy policy

SIGMA FINANCIAL LTD understands that your privacy is important to you and that you care about how your personal data is used and shared online.

We value the privacy of everyone who visits our site https://www.sigmafinancial.ai.

We will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation
In this Policy, the following terms shall have the following meanings:

“Account”
means an account required to access and/or use certain areas and features of Our Site;

“Cookie”
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Our Cookie Policy.

“Cookie Law”
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the EU Regulation 2016/679 –the General Data Protection Regulation (“GDPR”);

“Creator”
means any person who publishes information on publicly available websites;

“Personal data”
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679– the General Data Protection Regulation (“GDPR”); and

“We/Us/Our”
Https://www.sigmafinancial.ai is a Site operated by Sigma Financial Trading Limited. We are registered in England under company number 13634130, and have our registered office at 2.2.01 The Leather Market,Weston Street, London SE1 3ER.

2. Information About Us
2.1 Our Site isowned and operated by Sigma Financial Trading Limited, a limited companyregistered in England under company number 13634130, and have our registeredoffice at 2.2.01The Leather Market, Weston Street, London SE1 3ER.
2.2 Our DataProtection Officer is Claire Olejnik and can be contacted athello@sigmafinancial.ai
3. What Does This Policy Cover?
This Privacy Policy applies to your use of Our Site, and to anydata we collect and/or process about individual Creators of online content. OurSite may contain links to other websites. Please note that We have no controlover how your data is collected, stored, or used by other websites and Weadvise you to check the privacy policies of any such websites before providingany data to them.
4. Your Rights
4.1 As a datasubject, you have the following rights under the GDPR, which this PrivacyPolicy and Our use of personal data have been designed to uphold:
4.1.1 The right to beinformed about Our collection and use of personal data;
4.1.2 The right ofaccess to the personal data We hold about you (see section 12);
4.1.3 The right torectification if any personal data We hold about you is inaccurate orincomplete (please contact Us using the details in section 13);
4.1.4 The right to beforgotten – i.e. the right to ask Us to delete any personal data We hold aboutyou (We only hold your personal data for a limited time, as explained insection 6 but if you would like Us to delete it sooner, please contact Us usingthe details in section 13);
4.1.5 The right torestrict (i.e. prevent) the processing of your personal data;
4.1.6 The right todata portability (obtaining a copy of your personal data to re-use with anotherservice or organisation);
4.1.7 The right to object to Us using your personaldata for particular purposes; and
4.1.8 Rights withrespect to automated decision making and profiling.
4.2 If you haveany cause for complaint about Our use of your personal data, please contact Ususing the details provided in section 13 and We will do Our best to solve theproblem for you. If We are unable to help, you also have the right to lodge acomplaint with the UK’s supervisory authority, the Information Commissioner’sOffice, at www.ico.org.uk/concerns.
4.3 For furtherinformation about your rights, please contact the Information Commissioner’sOffice or your local Citizens Advice Bureau.
5. What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or allof the following personal and non-personal data (please also see Our CookiePolicy):
5.1 name;
5.2 business/company name
5.3 job title;
5.4 profession;
5.5 contactinformation such as email addresses and telephone numbers;
5.6 demographicinformation such as post code, preferences, and interests;
5.7 web browsertype and version;
We also crawl and index publicly available information (includingdata) from the Internet. We also contract directly with third party providersto gain access to their information (including data). In each case, theinformation that we have access to is published or made available by Creators.This information is then collated and stored in our database. We offer accessto our database, as well as analytics of the data within that database, tothird parties (our “Services”).
Since all of the information that we access is publiclyavailable, the raw information we have about you could be found by anybody withaccess to the Internet. Some of this information is personal data. For exampleyour name or username in connection with your Twitter or Facebook profile wouldbe personal data. Other information we process may not be personal data (forexample if you publish an anonymous review on a website).
As Creator, you are the source of the data. You have control overthat data within the platform you choose to publish it on, including throughusing the privacy settings made available to you by that platform. In additionto whatever rights you have via your relationship with any publishing platform,you also have certain rights relating to your data that we process, as set outin this Privacy Statement.
The data we collate from Creators depends upon the source of thedata, what the source or platform chooses to make available to us, plus what aCreator chooses to make available. It could include the following:
5.8 Name,username, handle or other identifier;
5.9 The contentof the information you have published via that name, username, handle, or otheridentifier, including comments, expressions, opinions, posts, etc.;
5.10 Your profilepicture or other images or videos that you post or interact with;
5.11 Your job titleor profession (including category of profession, for example “journalist”;
5.12 Your interests;
5.13 Your location;
5.14 Your gender;and
5.15 Any otherinformation you publish on an Internet website we crawl or on a third partyplatform that provides us with data.
We may also analyse the content of the data you publish and provide our analysis to our customers. For example, if you publish a Tweet stating that you like a certain brand’s ice cream, we may mark that Tweet as having a positive sentiment toward that brand.
6. How Do We Use Your Data?
6.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
6.2 Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use the data identified in Clauses 5.1 to 5.7 for the following purposes:
6.2.1 Providing and managing your Account;
6.2.2 Providing and managing your access to Our Site;
6.2.3 Personalising and tailoring your experience on Our Site;
6.2.4 Supplying our services to you (please note that We require your personal data in order to enter into a contract with you);
6.2.5 Replying to emails from you;
6.2.6 Analysing your use of Our Site and gathering feedback to enable Us to continually improve OurSite and your user experience.
6.3 The legal basis for the processing of the data identified in Clauses 5.8 to 5.15 is pursuant to our legitimate interests. Our legitimate interests are in providing our Services to our customers, which includes providing technology that empowers our customers to act with more certainty in a way that is easy-to-access and use. In turn, this allows our customers to learn more about their brand, their markets, their competitors, and other information available on the social web that is relevant to our customers.
6.4 We also use the data in ways related to, but ancillary, to the Services that we offer. For example, we may use the data to comply with our legal obligations or enforce our rights, including the legal obligations or enforcement of rights of third parties. We may also use the data to improve our Services.
6.5 Although it is the responsibility of our customers to use our Services properly, we do put in place safeguards to protect your data. We require our customers to comply with applicable law, including data privacy law, when using our Services. We also prohibit our customers from using our Services, including your data, in away that is outside of your reasonable expectations.
6.6 When we infer data about you, we do so automatically. The inferences are based on algorithms that analyse the data that you have posted. We do not make any decisions aboutyou based on the data that we process about you (inferred or not). In otherwords, we only make the data available to our customers. It is up to ourcustomers what (if anything) to do with the data and any inferences about thedata
6.7 We do notkeep your personal data for any longer than is necessary in light of thereason(s) for which it was first collected. Data will therefore be retained forthe following periods (or its retention will be determined on the followingbases):
6.7.1 Data identifiedin Clauses 5.1 to 5.7 for a period of 6 years, in accordance with theLimitation Act 1980;
6.7.2 Data identifiedin Clauses 5.8 to 5.15 will be retained for as long as it is reasonablynecessary for us to provide the Services.
However, if you request that we delete your data, or if youdelete your data from the platform in which it was originally published, wewill also delete your data from our Services.
7. How and Where Do We Store Your Data?
7.1 We only keepyour personal data for as long as We need to in order to use it as describedabove in section 6, and/or for as long as We have your permission to keep it.
7.2 We maytransfer your data to, and store it in, a country other than your own. Thatcountry may not provide the same level of data protection as your own country.Whenever we transfer your information outside of Europe, we will take stepswhich are reasonably necessary to ensure that adequate safeguards are in placeto protect your personal information and to make sure it is treated securely.If you are located in Europe, you may contact us for a copy of the safeguardswhich we have put in place to protect your personal information and privacyrights in these circumstances.
7.3 The serversin which we hold your data have appropriate administrative, technical, andphysical controls that are designed to safeguard your data, includingindustry-standard encryption technology.
8. Do We Share Your Data?
8.1 In addition to sharing the data identified in Clauses 5.8 to 5.15 with our customers, in certain circumstances, We may be legally required to share certain data held byUs, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal obligations, a court order, or a governmental authority.
8.2 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you.We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
9. What Happens If Our Business Changes Hands?
9.1 We may, from time-to-time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
9.2 In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your data deleted or withheld from the new owner or controller.
10. How CanYou Control Your Data?
10.1 In addition to your rights under the GDPR, set out in section 4, when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details and bymanaging your Account).
10.2 You may also wish to sign up to one or more of the preference services operating in the UK:The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“theMPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
11. YourRight to Withhold Information
You may restrict Our use of Cookies. For more information, see OurCookie Policy.
12. How CanYou Access Your Data?
You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at hello@sigmafinancial.ai or using the contact details below in section 13.
13. ContactingUs
‍
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at hello@sigmafinancial.ai. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).[CO1]
14. Changes to Our Privacy Policy
We may change this Privacy Policy from time-to-time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.